A few of the 100+ ads we tested
Natural Nutrients is a UK supplements brand featured on Dragons' Den. When we started in September 2025, their Meta ads account had been sitting untouched for months. Here's what we changed in the first 88 days, what has happened since, and what it did to their numbers.
Book a free call →+156%
New customers, year one vs the year before
+43%
Revenue (net sales)
+53%
Orders
1,430
New customers in year one, up from 558
Shopify data. October 2025 to September 2026, compared with October 2024 to September 2025.
A few of the 100+ ads we tested
No creative testing, no structure, a handful of old ads left running on autopilot. The account had been dormant for months and there was nothing to learn from.
One campaign, structured ad sets, and a constant pipeline of new creative built around their hero product. UGC, statics and video ads, all testing different hooks and angles so Meta could actually find what worked.
Every test fed the next one. Winning hooks got scaled, weak ones got cut, and the account moved from guesswork to a real testing rhythm.
New customers went from 74 in February to 124 in April, with the biggest single jump, +38%, from February to March.
The same rhythm every month: new creative in, winners scaled, losers cut, with email working alongside the ads. New customers went from 72 in September 2025 to 233 in September 2026.
From the month we started to twelve months later. Shopify data. Swipe the chart to see every month.
I run Natural Nutrients' email in Klaviyo as well, so the new customers the ads bring in get followed up and come back to buy again.
+75%
Revenue from email, year on year
16% → 20%
Share of all revenue that comes from email
54 → 212
Active subscriptions, October 2025 to now
Klaviyo-attributed revenue, October 2025 to September 2026 compared with the year before. Active subscriptions from Seal Subscriptions.
Two recent emails
Scroll inside each one to read the whole email.
Want to see what this would look like for your brand?
Book a free call →Working with Sam and Echo Social over the last nine months has been one of the best decisions we've made for Natural Nutrients. The results speak for themselves: we've seen consistent month-on-month growth, and I can confidently say that growth is directly linked to the marketing activity Sam has implemented. If you're looking for someone who will not only market your business but truly understand it, invest in it and become part of its journey, I would have absolutely no hesitation in recommending Sam and Echo Social.
Craig
Founder, Natural Nutrients
No 12-month contracts. Monthly rolling after the first three months.
A short, no-pitch call where we look at your Meta ads account together and show you exactly where your next bit of growth is hiding, the same way we did for Natural Nutrients.
Book your free call →No charge. No obligation. Just a real look at your account.
Not ready to talk yet? Drop your details and I'll send a short breakdown video on your account instead.